Polaris Industries Buys Indian Motorcycles

Polaris is ramping up their motorcycle division by the recent purchase of Indian Motorcycles.  According to a press release from Polaris last week, they bought the business for an undisclosed amount from Indian Motorcycle Limited, a company advised by Stellican Limited and Novator Partners LLP, U.K. Private Equity firms. 

“We are excited to be part of the revitalization of a quintessentially American brand,” Polaris CEO Scott Wine said. “Indian built America’s first motorcycle. With our technology and vision, we are confident we will deliver the classic Indian motorcycle, enhanced by the quality and performance for which Polaris and Victory are known.”

Along with the Victory line of motorcycles, Polaris is adding a whole new dimension to their line-up by adding the historical name of Indian Motorcycles.  Indian began making motorcycle history when they began selling bikes in 1902.  Although the name has been passed around the past few decades, there are few enthusiasts who won’t recognize the brand.    

“Polaris is the most logical owner of Indian Motorcycle,” said Indian chairman Stephen Julius.  “Indian’s heritage brand will allow Polaris to aggressively compete across an expanded spectrum of the motorcycle market.”

Although now owned by Polaris, the Indian brand of motorcycles will operate as “an autonomous business unit”.  The bikes will also still be built in the same factory where they are now, in Kings Mountain, N.C.  Hopefully Polaris is what the Indian brand needs to become competitive again in today’s motorcycle marketplace.