Starting on April 13, drivers in Wisconsin now have the option of getting a Harley-Davidson branded license plate. According to a release on PRNewswire, HD is partnering with Wisconsin DOT to make the plates available for cars, trucks, and motor homes. Wisconsin, which is actually the birthplace of HD, is going to be the first and only state in the country to have these plates.
In order to get one of these plates you will need to pay a $15 fee to issue the plate, then a yearly $25 “donation” (on top of annual registration fees). The donation will provide grants for motorcycle safety courses, evaluation courses and public workshops. You can learn more and apply for a plate on the Wisconsin DOT website.
"Rider safety is critically important to all of us at Harley-Davidson," Matt Levatich, COO and President of Harley-Davidson Motor Company said in a press release. "We are pleased to partner with the State and help increase awareness and support for motorcycle safety programs that further enhance rider safety and driver awareness in Wisconsin."
While Wisconsin may be the first to see these plates, I have a feeling people are going to go crazy for them and you will start seeing more and more states offer similar plates. One more step for the marketing giant that is HD.
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